Why the Sun?

I’ve always been very taken with the Aesop’s fable about the North Wind and the Sun.

The sun and the wind embark on a competition to see who can remove a man’s coat. The wind puffs and blusters, but each time he succeeds in opening the buttons or pushing the coat off the man’s shoulder, the man pulls it back on, even tighter than before. Force creates resistance.

When it’s the sun’s turn, all she does is beam. She doesn’t concern herself with controlling the man. She just creates a comfortable environment in which the man chooses to remove his own coat.

I want to be that sun for my clients.

I take a few poetic licenses here. In the fable the sun acted upon her own agenda and not the man’s. That’s a rather major difference from coaching, but the essence remains the same. The sun did not force or push, she created an environment that supported self-empowerment. And so was born Sun Coaching.